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Marketing Philosophy
Marketing Philosophy
Gabriela Atkinson has countless hours of experience in Social Media Marketing, stemming from skills aquired from Account Management as early as high school and her desire to showcase the arts in the new digital age.
Her goal is to bring awareness to classical music to younger audiences through social media, along with other rising digital platforms.
Current Social Media Management
Current Social Media Management
@csufopera
@csufopera
Content, Advertsing, and Publicity Creation
August 2022 - Present
Certifications
Certifications
📱Hubspot Social Media Certification
📲HubSpot Social Media Certification II
💻Google Certification: Fundamentals of Digital Marketing
Most Recent Content Marketing - CSUF's Production of Mozart's Magic Flute
Most Recent Content Marketing - CSUF's Production of Mozart's Magic Flute
Opera Shenanigans
Opera Shenanigans
These are examples of video content created for the @csufopera Instagram & TikTok accounts. I incorporated recent trending content from both platforms and involved as many students as possible, as well as staff and faculty to make the content not only fun for viewers but also fun for the cast and crew!
Introduction of Cast & Characters
Introduction of Cast & Characters
Created on Canva, I incorporated colors from the set, the story, and the costumes to create a fun outline to showcase the students in their roles. As well, for each double cast, the image was ineractive as you had to swipe the post to see the full image!
The Students in Action!
The Students in Action!
This is an example of a simple post with images of the students in the CSUF Spring Opera during their class time. Simple shots of the students working hard can help boost their moral, as well as highlight the behind the scenes of what steps are taken to start the production of an opera!
Past Social Media Marketing & Management Experience
Past Social Media Marketing & Management Experience
@saicsuf
@saicsuf
Content/Advertisement Creation and Management
January 2023 - May 2024
@ehspride
@ehspride
Advertisement Creation and Management
August 2018 - Spring 2020
@edgewoodchoirs
@edgewoodchoirs
Advertisement Creation
August 2017 - Spring 2020
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